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Boots Launches 10 Tuesday Beauty Promotion at £10 Each

Published 20 January 2026

Boots launched its weekly 10 Tuesday promotion today, offering select premium beauty products from renowned brands at a flat price of £10 each, available in stores and online across the United Kingdom for one day only.

The sale highlights four standout items catering to makeup, skincare, and tanning needs. MAC's Magic Extension Mascara, typically priced over £25, provides instant length and definition with a lightweight, clump-free formula that builds effortlessly for a dramatic eye effect. La Roche-Posay's Toleriane Dermo-Cleanser, a favorite for sensitive skin, gently removes makeup and impurities using minimal ingredients to preserve the skin barrier, making it suitable for reactive or dry complexions.

For more advanced skincare, Nip+Fab's Retinol Fix Serum Extreme 3 targets experienced users with its potent formula that smooths texture, reduces fine lines, and evens skin tone; it normally retails for nearly £30. Rounding out the lineup is St. Tropez's Gradual Tan Classic Firming Lotion, which builds a natural-looking glow over time while hydrating and firming the skin, avoiding streaks for year-round maintenance of a healthy tan appearance.

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