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Visit Norway Turns Trump Insult Into Toilet-Themed Promotion

Published 30 October 2026

Visit Norway has turned President Donald Trump’s insult about the country into a toilet-themed tourism promotion, drawing a sharp increase in visits to a page featuring public restrooms along scenic routes. The agency responded after Trump called Norway a “shithouse country” at a Michigan rally and linked his remarks to not receiving the Nobel Peace Prize. Visit Norway shared photographs of toilets in Norway on social media, presenting them as among the world’s most beautiful and spectacular. The agency also updated an existing webpage about public toilets, adding a line that Norway makes restrooms “great again,” according to its editor-in-chief, Christine Baglo. Baglo said the page had received more than 80,000 views from more than 170 countries since Monday, over 540 times the previous week’s views. She said roughly 90% of the traffic was organic. Those figures were provided by Baglo and were not independently confirmed in the other reports. The campaign followed Trump’s comments at a rally in Michigan. He said he did not want immigrants from Norway because he had not received the Nobel Peace Prize, then described the country using the insult. The prize went to South African...

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