Bonne Maman debuts gourmet Advent calendar with 23 mini jars

Bonne Maman, the French preserve brand, is offering a gourmet Advent calendar for the 2025 holiday season that contains 23 mini jars of jams and spreads and a special surprise gift on Christmas Eve. The limited edition calendar is intended as an alternative to traditional chocolate calendars and is being marketed as a seasonal gift for food lovers and those seeking a decorative holiday item for the kitchen.

Each day from December 1 to December 23 reveals a different mini jar, with the 24th compartment reserved for a surprise item. Flavors listed for the edition include Blueberry Lychee with Rose, Fig with Cardamom and Cherry with Pink Berries, alongside other jams, caramels and spreads. The calendar’s exterior features a snowy forest motif populated with small characters and animals, designed to double as a countertop or decorative piece during the holiday season.

Bonne Maman’s offering emphasizes tasting and sharing rather than confectionery. The jars are positioned for everyday use, such as on morning toast or with afternoon tea, and for sharing with family and friends at holiday gatherings. The product is described in marketing materials as providing a premium experience...