Audible launches US loyalty program Audible Rewards

Audible, the audiobook service owned by Amazon, has launched a new customer loyalty program called Audible Rewards. The program, which became available to users in the United States this week, is designed to provide perks and discounts based on members' listening habits and tenure.

The free-to-join program offers several ways for members to earn benefits. A core feature is the Listening Day Rewards, which allows members to accumulate listening days by tuning in for at least five minutes daily, unlocking milestone discounts along the way. Days do not need to be consecutive. Other earning mechanisms include receiving a free credit after spending three credits, and a $15 reward for referring three new customers to the service, with each referred friend receiving a $5 credit. Members also receive a free credit or voucher as an anniversary gift every 12 months of continuous membership.

To add a gamified element, the program includes listening challenges. Members can earn achievement badges for completing a set number of titles within four months. At launch, a special challenge is available for listening to the entire seven-book Harry Potter series in its Full-Cast Audio Editions,...