ASUS Pauses New Smartphone Launches in 2026

ASUS, the Taiwanese electronics giant known for its gaming and premium devices, has confirmed it will not launch any new smartphones in 2026, marking a significant pause in its mobile operations. The announcement, reported through communications to telecom partners and distributors, comes amid reports of slowing production and comes after a limited lineup in 2025.

The decision follows concerns raised by Taiwanese distributors, who stated they could no longer obtain new ASUS phones through local agents and were informed that the smartphone unit would operate only until December 31, 2025. In response, ASUS clarified that its smartphone business will continue under its current model, with no interruptions to maintenance, software updates, or warranty services for existing devices. "We have clearly communicated to telecom partners that our smartphone operations will continue," the company said in a statement to industry outlets.

ASUS's most recent releases include the Zenfone 12 Ultra, which launched globally in February 2025, and the ROG Phone 9 series, targeted at gamers with specialized features like enhanced cooling and high-refresh-rate displays. The company also introduced a...