Asda cuts prices on 956 items by average 6% nationwide

Asda announced a major round of price cuts on Tuesday, reducing the cost of 956 everyday grocery items both in store and online as it seeks to ease household spending ahead of the winter and festive season. The supermarket said prices will fall by an average of 6 percent across core grocery, household, non‑edible and Free From ranges, with some individual reductions topping 30 percent.

The reductions affect staples such as pasta, cooking sauces, tea and coffee. Asda cited several examples, including a 240‑pack of Yorkshire Tea cut from 6.32 to 5, equivalent to about 2p per teabag, Asda Gravy Granules lowered from 1 to 69p, and a 392g ready meal of Asda Chicken Tikka Masala reduced from 2.40 to 1.57. The retailer also said it is cutting prices on 49 items in its Free From range, with reductions of up to 15 percent to make allergy‑friendly and intolerance‑friendly options more affordable.

Asda said the move is part of its Asda Price commitment and adds to the 3,452 Rollback deals already in place. Rachel Eyre, Asda chief customer officer, said in a statement, “We understand the pressure families are under from rising living costs and were stepping up our support as we enter an...