Arnold Schwarzenegger Promotes Fitness App on 79th Birthday

Arnold Schwarzenegger celebrated his 79th birthday on July 30 by sharing photos of himself lifting weights and announcing a major promotional campaign for his fitness app, framing the day as part of a personal crusade to get people exercising. The actor and former governor of California posted images from a gym workout, showcasing his enduring physique, and used the occasion to promote his Pump Club application with a challenge for new members.

In social media posts, Schwarzenegger stated he did not want birthday gifts. Instead, he announced a limited-time offer for his fitness platform. He said that between July 30 and August 9, new users who sign up for the Pump Club app, complete a seven-day free trial, and then finish four workout programs within their first year will have their annual membership fee of $100 fully refunded. He described the promotion as an effort to turn the fitness industry upside down.

Schwarzenegger elaborated on his motivation in follow-up posts, calling the effort a personal crusade rather than just a business venture. He said he has been trying to encourage people to train for six decades and believes he has finally found an effective method. He...