Apple TV Subscription Price Rises to $14.99

Apple announced on Friday, August 28, 2026, that it is raising the subscription price for its Apple TV streaming service in the United States, increasing the monthly cost by $2 to $14.99. The annual plan is also increasing, from $99 to $119. The price hike, which takes effect immediately for new subscribers, is part of a broader trend of rising costs across the video streaming industry. The company confirmed that existing subscribers will be notified approximately one month before the new pricing is applied to their accounts.