Apple TV Subscription Price Rises to $14.99

Apple announced on Friday, August 28, 2026, that it is raising the subscription price for its Apple TV streaming service in the United States, increasing the monthly cost by $2 to $14.99. The annual plan is also increasing, from $99 to $119. The price hike, which takes effect immediately for new subscribers, is part of a broader trend of rising costs across the video streaming industry.

The company confirmed that existing subscribers will be notified approximately one month before the new pricing is applied to their accounts. Alongside the Apple TV increase, the price for the Apple One Individual bundle, which combines Apple TV with Apple Music, Apple Arcade, and other services, is rising by $2 to $21.95 per month. The Apple One Family and Premier plans are not affected by this change.

This marks the second consecutive year Apple has raised the price for its streaming service. In August 2025, the company increased the monthly rate from $9.99 to $12.99, though it left the annual plan unchanged at that time. The service launched in November 2019 at a price of $4.99 per month.

Apple's move follows similar pricing adjustments by its major competitors throughout 2026. Netflix raised...