Apple to Split iPhone Launches in 2026-2027

Apple is preparing to alter its longstanding iPhone release cadence, with reports indicating a split strategy that would debut premium models and a long-awaited foldable device in the fall of 2026, while reserving more mainstream variants for the following spring. The shift aims to balance demand and production pressures, according to industry analysts and supply chain sources.

Under the reported plan, Apple would unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a book-style foldable iPhone, tentatively referred to as the iPhone Fold or iPhone Ultra, during its traditional September event in 2026. These high-end devices are expected to launch shortly after announcement, potentially within a week, though initial supply may be limited due to manufacturing complexities. The foldable model would feature a 7.6- to 7.7-inch inner display for multitasking and media consumption, paired with a 5.3-inch outer cover screen, and a titanium-alloy hinge for durability. Pricing is anticipated to start above $2,000 in the U.S., positioning it as Apple's most expensive iPhone to date, with configurations possibly reaching $2,799 for higher storage options. It would include two rear cameras, a...