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Apple tests coffee, purple and burgundy for iPhone 18 Pro models

Published 5 November 2025

Apple is reportedly testing three new color finishes for next year’s iPhone 18 Pro and iPhone 18 Pro Max, with prototypes described as coffee, purple and burgundy, according to posts by a Chinese tipster on social media. The leak suggests Apple is experimenting with warmer, less neutral tones for its high-end models as it moves through the device development cycle ahead of a likely September 2026 launch for the Pro models.

The color options first circulated on Weibo and have been repeated in several technology reports. The posts say the three shades are under consideration, but one of the accounts later clarified that Apple may move forward with only one of the new finishes. The exact hues and final names remain unconfirmed and could change as Apple finalizes production decisions. Previous iPhone Pro finishes include Silver, Cosmic Orange and Deep Blue on the recently released iPhone 17 Pro and Pro Max models.

If Apple selects burgundy for the Pro line, it would mark the first time a red-leaning tone has appeared on Pro models, distinct from the PRODUCT(RED) treatments used on some past devices. Purple tones have appeared on non-Pro iPhones in prior years, but a true brown or...

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