Apple takes record 49% of global smartphone revenue Q2 2026

Apple captured a record 49 percent of global smartphone revenue in the second quarter of 2026, according to preliminary data from Counterpoint Research, as its ability to absorb rising component costs gave it a significant advantage over competitors during an industry-wide memory shortage. The company's iPhone revenue grew 22 percent year-over-year, the fastest increase among major manufacturers, reaching its highest-ever level for a second quarter.

The broader smartphone market saw a 7 percent increase in total revenue to a record $109 billion for the April-June period, even as overall shipments declined. This disconnect was driven by a 17 percent jump in the industry's average selling price to a second-quarter record of $400, reflecting a sustained consumer shift toward premium devices and widespread price increases implemented by Android manufacturers to offset soaring memory costs.

Apple's performance stood out because it largely avoided these steep price hikes. Counterpoint's research director, Tarun Pathak, stated that growth was led by sustained demand for the iPhone 17 lineup, particularly the base iPhone 17 and iPhone 17 Pro Max, which kept the company's product mix...