Apple's Issey Miyake iPhone Pocket Sells Out Rapidly

Apple's latest accessory, the iPhone Pocket, sold out rapidly across the United States and several other countries just hours after its release on November 14, highlighting the draw of its limited-edition collaboration with Japanese fashion house Issey Miyake.

The iPhone Pocket is a versatile, 3D-knitted pouch designed to hold any iPhone model along with small items such as AirPods or keys. Crafted in Japan from nylon and polyester, it features a ribbed mesh structure inspired by Issey Miyake's iconic pleated clothing and the simple concept of a piece of cloth. Apple described the accessory as capable of fully enclosing an iPhone while stretching to allow users to peek at the screen or add other essentials. It can be carried handheld, worn as a crossbody strap, or attached to a bag, making it adaptable for everyday use.

Unveiled on November 11, the product comes in two versions: a short strap model priced at $149.95 and available in eight colors—lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black—and a longer strap version at $229.95 in three colors: sapphire, cinnamon, and black. Sales began online through apple.com in the United States, France, Greater China,...