Apple raises iPhone prices in Japan amid weak yen

Apple has raised prices for its iPhone lineup in Japan, citing the continued weakness of the Japanese yen against the U.S. dollar. The price adjustments, which took effect on July 18, 2026, affect six models including the iPhone 16, iPhone 17e, iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, with increases ranging from 8 to 11.3 percent.

The move is a market-specific adjustment driven by currency fluctuations. The yen has recently hovered near its lowest level in four decades, reducing the dollar value of Apple's sales in Japan. A company spokesperson in Japan declined to comment on the new pricing. This increase is separate from a global price hike Apple implemented in June for Macs and iPads, which the company attributed to a prolonged memory chip shortage. iPhones, along with Apple Watch and AirPods, were spared from that earlier round of increases.

According to Apple's online store in Japan, specific model increases include the entry-level iPhone 17 with 256GB of storage, which now starts at 142,800 yen, up roughly 10 percent from 129,800 yen. The iPhone 17 Pro with the same storage rose 8.3 percent to 194,800 yen. Reports also indicate that prices for some...