Apple May Raise iPhone 17 Prices as Early as Monday

Apple is reportedly preparing to raise the price of its current iPhone 17 lineup as early as Monday, August 10, according to a new leak, a move that would come just weeks before the expected unveiling of the higher-priced iPhone 18 Pro. The reported mid-cycle price adjustment is seen as a strategic step to acclimate consumers to a broader industry trend of rising costs driven by a severe memory and component shortage.

The rumor originates from a post on the Chinese social media platform Weibo by leaker Fixed Focus Digital, who stated that price increases for the iPhone 17 could take effect on August 10. The leaker expressed some uncertainty about the claim, and Apple has not officially announced any changes to iPhone pricing. The report also indicated that Apple has canceled plans to increase production capacity for some current product lines, though it was unclear which specific components or devices were affected.

This potential move follows Apple's decision in late June to raise prices across a range of products, including Macs, iPads, and the Vision Pro, citing soaring memory and storage costs. At that time, the iPhone, Apple Watch, and AirPods were not affected. The current...