Apple Maps to launch ads, bans home services and crypto

Apple is preparing to launch advertisements within its Maps application in the United States and Canada this summer, implementing a set of restrictive policies that notably exclude entire business categories, including home services. The company updated its Apple Advertising Services policy, effective July 14, 2026, outlining the rules for the new ad platform, which it first announced in March.

The policy explicitly prohibits ads for home services such as plumbing, electrical work, locksmithing, HVAC, pest control, roofing, and general contracting. It also bans advertisements for cryptocurrency ATMs and bail bond services. Ads pertaining to medical, health, and wellness services will be evaluated on a case-by-case basis. This curated approach marks a significant departure from competitor Google Maps, which allows advertising in these categories, often subject to verification processes.

Apple's broader advertising guidelines, which apply across its services, also prohibit content deemed deceptive, profane, or related to weapons, violence, controlled substances, defamatory material, and political advocacy. The company states it reserves the right to reject any advertisement, even...