Apple Explores Deep Red for iPhone 18 Pro Models

Apple is exploring a deep red color option for its upcoming iPhone 18 Pro and iPhone 18 Pro Max models, marking a potential shift toward bolder hues for its premium smartphones, according to a report from Bloomberg's Mark Gurman.

The iPhone 18 series is slated for unveiling in September 2026, following the success of the Cosmic Orange finish introduced on the iPhone 17 Pro models last year. That vibrant shade, which has gained traction as a status symbol particularly in China, prompted Apple to test more eye-catching colors for its next flagship devices. Gurman, in his Power On newsletter, described the red under consideration as a "deep red" or burgundy-like tone, richer and darker than previous iterations. He noted that earlier rumors of purple and brown options likely represent variations of this red, rather than distinct choices.

This would be the first time Apple offers a red finish on its Pro lineup, diverging from the company's traditional palette of muted tones like space gray, silver, and natural titanium. Past red iPhones have appeared through the PRODUCT(RED) collaboration, with the most recent models being the iPhone 14, iPhone 14 Plus, and iPhone SE in 2022. Those...