Apple Employees Call Foldable iPhone Ultra Internally

Apple employees widely refer to the company's first foldable iPhone as the "Ultra" internally, according to a report from Bloomberg News. The detail, shared by well-known Apple leaker Mark Gurman in a social media post on August 11, 2026, has intensified speculation about the final marketing name for the highly anticipated device. While the internal moniker is common, it does not confirm the official branding Apple will use when the product is unveiled.

The comment from Gurman came amid ongoing debate about what Apple will call its inaugural foldable smartphone. For months, the device has been commonly referred to as the "iPhone Fold" in early coverage and rumors. However, earlier reports suggested the company might opt for the "iPhone Ultra" designation, a name that aligns with its existing use for premium products like the Apple Watch Ultra and high-end Apple Silicon chips. Gurman's post directly addressed this speculation, stating, "Everyone calls it the Ultra internally. We'll see what happens."

Industry observers note that while the internal shorthand is telling, Apple's marketing decisions are famously secretive and do not always align with internal codenames. Some have...