Apple Doubles MacBook Neo Production to 10M Units

Apple launched the MacBook Neo, its most affordable laptop at $599, in March 2026, and the device has since exceeded sales expectations, prompting the company to double production targets amid supply shortages.

The 13-inch laptop features a Liquid Retina display with 2,408 by 1,506 resolution, an aluminum chassis, 8GB of RAM, and a binned version of the A18 Pro chip originally intended for the iPhone 16 Pro. The base model offers 256GB of storage, while a $699 variant includes 512GB and Touch ID. Students can purchase it for $499 through Apple's education store. Apple CEO Tim Cook described demand as off the charts during the company's April 30 earnings call, noting that the firm had "undercalled the level of enthusiasm." He added that the Neo contributed to a March record for first-time Mac buyers and helped drive a 6 percent year-over-year increase in Mac sales, with overall quarterly revenue reaching $111.2 billion.

High demand has led to backlogs on Apple's website and delivery delays of up to three weeks. Initially planning for 5 to 6 million units, Apple has raised targets to 10 million. However, production faces hurdles. The initial supply relied on binned A18 Pro chips...