Apple Corps, Universal Music Partner for Beatles Global Merchandise

Apple Corps Ltd. and Universal Music Group have announced an exclusive global partnership that will see UMG handle all worldwide physical and digital merchandise, licensing, and e-commerce for The Beatles. The deal was confirmed by the companies on August 19, 2026.

The partnership expands UMG's existing role in stewarding The Beatles' music catalog and positions the iconic band's brand for a renewed wave of mainstream visibility. The agreement is specifically timed to support upcoming major projects, including a new fan experience and a series of biographical films.

Tom Greene, chief executive of Apple Corps Ltd., stated that the collaboration comes at an exciting moment for the band's legacy. "We look ahead to the 3 Savile Row fan experience in 2027, and our biopic movies in 2028," he said. "The Beatles' message has never been more relevant or needed in the world today, and we look forward to delighting millions of fans with everything we have planned."

One of the partnership's first major joint endeavors will be "The Beatles at 3 Savile Row," a dedicated fan experience scheduled to open in 2027 at the London address that once housed Apple Corps' offices and the studio for the...