Apple Announces 100 Crore Green Initiatives in India

Apple announced on Thursday a series of environmental initiatives in India backed by an initial investment of 100 crore rupees, aimed at expanding renewable energy capacity, curbing plastic pollution, and supporting green entrepreneurship.

The company partnered with renewable energy developer CleanMax to develop more than 150 megawatts of new clean energy infrastructure. Apple stated this capacity would generate enough power for approximately 150,000 average Indian households annually, with potential for further expansion. The effort builds on a prior collaboration that installed rooftop solar projects to run Apple's offices and retail stores in India on 100 percent renewable energy.

In parallel, Apple teamed up with WWF-India to advance recovery-focused recycling and waste management programs. These initiatives prioritize the collection, sorting, and traceable recovery of recyclable materials to prevent plastic from entering ecosystems. The program extends a model developed with waste-management firm Saahas Zero Waste in Goa to additional regions, including Coimbatore, in coordination with local authorities, communities, and waste workers.

Apple also joined forces with impact...