Apple and Samsung Lead Double-Digit Growth in India's Premium Phones

Apple and Samsung posted double digit growth in India’s premium smartphone market in the June quarter and the first half of 2025, buoyed by expanding brick and mortar retail, experiential showrooms and demand for foldable and AI enabled devices, industry data and company statements show. Apple also reported a record about 9 billion in annual sales from India, driven by iPhone and Mac demand, while Samsung retained the top revenue spot in the June quarter, according to market research firms and company executives.

Apple and Samsung each logged more than 20 percent year on year sales growth in the June quarter, well above the roughly 7 percent growth for the overall Indian smartphone market, analysts said. The premium segment is widening: devices priced above 70,000 rupees rose 16 percent year on year in the quarter, with roughly 2.6 million such phones sold, IDC data reviewed by reporters showed. Samsung led flagship sales with a 49 percent share in the quarter and Apple was close behind with 48 percent.

The companies credited an intensified push into offline retail for much of the gain. Apple opened flagship stores in Bengaluru and Pune this week, its third and fourth wholly...