Analyst doubts Epic Games Store can recover against Steam

Emmanuel Rosier, director of market intelligence at the analyst firm Newzoo, has expressed doubt that the Epic Games Store can recover against Steam's dominant position in the PC gaming market. In interviews published on August 23 and 24, 2026, Rosier stated that he does not see how Epic can turn its storefront around, arguing that "Steam has become so inevitable." His comments came as Valve's Steam platform celebrated its 30th anniversary on August 24, 2026. Rosier's analysis centers on the challenge of converting Epic's large user base into consistent engagement.