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Amazon unveils AI-powered Echo, Ring, Kindle Scribe and Fire TV

Published 7 October 2025

Amazon unveiled a new generation of AI powered devices Tuesday at its Devices and Services event in New York, rolling out updated Echo speakers and displays, upgraded Ring security cameras and doorbells, refreshed Kindle Scribe readers and new Fire TV features that all integrate with its generative assistant, Alexa. The company said the products are designed to deliver more personalized, context aware interactions by combining new silicon and a suite of sensors with cloud and edge processing.

At the center of the refresh are four Echo models built to showcase the new Alexa experience: the Echo Dot Max, Echo Studio, Echo Show 8 and Echo Show 11. Amazon said the devices run on its new AZ3 and AZ3 Pro chips and include an Omnisense sensor fusion platform that blends inputs from cameras, microphones, WiFi radar, ultrasound and motion sensors to better understand a room and provide proactive suggestions. The Echo Dot Max is priced at $99.99 and the Echo Studio at $219.99. The Echo Show 8 will cost $179.99 and the Echo Show 11 $219.99. Preorders are open, with the Dot Max and Studio shipping October 29 and the Show 8 and Show 11 shipping November 12, the company said.

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