Amazon Rolls Out Fire TV UI Redesign in US

Amazon has begun rolling out a major redesign of its Fire TV user interface to select streaming devices in the United States, promising a cleaner layout, faster performance, and simpler content discovery. The update, first unveiled at the Consumer Electronics Show in January 2026, addresses long-standing complaints about cluttered menus and sluggish navigation on Fire TV sticks and smart TVs.

The new interface shifts key elements to a streamlined top navigation bar, featuring tabs for Home, Movies, TV, Live TV, Sports, and News. These sections aggregate recommendations from subscribed services like Netflix, Disney+, Hulu, and Prime Video, highlighting ongoing watches, personalized suggestions, and free or premium content in organized rows such as "For You." Users can now pin up to 20 favorite apps directly on the home screen, up from a previous limit of six, allowing quicker access to streamers like YouTube and HBO Max. Less common features, including games, the Appstore, a universal watchlist called My Stuff, and ambient modes for art or photos, are tucked into a three-line hamburger menu on the left side.

Navigation has also been enhanced with a dedicated search button and a...