Amazon renames Fire TV Stick 4K to 4K Plus, no spec changes

Amazon has renamed its Fire TV Stick 4K to the Fire TV Stick 4K Plus as part of an effort to clarify its 4K streaming stick lineup following the recent introduction of the lower-priced Fire TV Stick 4K Select. The change has begun appearing on product pages and support documentation, though some listings for the original name remain live and the updated label is not yet visible in all markets.

An Amazon spokesperson, Zack Brown, said, "This is a label change, so it is important to note that there are no spec bumps." The rebrand is therefore a marketing and labeling adjustment rather than a hardware revision. The device sold as the Fire TV Stick 4K Plus is the same unit that was previously marketed as the Fire TV Stick 4K, with identical components, features, and software support.

Amazon now offers three distinct 4K-capable Fire TV sticks. The midtier 4K Plus sits between the entry-level 4K Select and the high-end 4K Max. The models differ primarily in memory, connectivity, and a handful of features. The Select has half the memory of the Plus and Max, with 1 gigabyte of RAM compared with 2 gigabytes in the higher-tier sticks, a difference industry observers say can slow menu...