Amazon Prime Big Deal Days opens with fall beauty and fashion deals

Amazon kicked off its two day fall sale, Prime Big Deal Days, on Oct. 7, offering Prime members discounts across categories including beauty, fashion, home goods and electronics through Oct. 8. The retailer said the 48 hour event features reductions on hundreds of thousands of items and that many promotions are available only to Amazon Prime subscribers, who can start a 30 day free trial to access member pricing and two day shipping.

Retailers and shopping editors highlighted steep markdowns on hair and skincare tools, makeup and wardrobe staples. Hair appliances such as the Shark FlexStyle were widely promoted at about 30 percent off, while Dyson’s Airwrap and Supersonic dryers were listed at roughly 25 percent off in several product roundups. Skincare offers included discounts on viral and dermatologist recommended staples, with brands such as Sunday Riley, Cosrx, La Roche Posay and CeraVe appearing among sale assortments. Devices for at home beauty treatments, from red light masks to microcurrent systems such as NuFace, were also discounted.

Fashion categories covering fall outerwear, denim and accessories saw broad participation from both Amazon’s private labels and major...