Amazon Prime Big Deal Days Oct 7–8 with up to 40% off

Amazon has confirmed that Prime Big Deal Days, its fall members-only shopping event commonly called October Prime Day, will begin at midnight on Tuesday, Oct. 7 and run through Wednesday, Oct. 8 in many markets, with Amazon Australia reporting a longer promotional window that stretches into the following week. The two-day global event will offer thousands of deals across electronics, home goods, fashion and more, and is expected to serve as a kickoff to the holiday shopping season.

Amazon said the sale will include discounts across its major categories, with the retailer publicly stating markdowns up to 40 percent on many items. Deal writers and retail analysts, however, expect steeper reductions on some lines, particularly Amazon’s own devices, and noted that early promotions already on the site include deeper one-off discounts. Reports from shopping teams tracking pre-sale offers pointed to a wide range of bargains already available, from Apple AirPods and Samsung smartwatches to kitchen appliances and fashion labels, with some limited-time early deals advertised at far larger reductions.

Access to the full slate of Prime Big Deal Days offers will require an Amazon Prime...