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Amazon MGM Studios Releases Trailer for Ali G Comedy Film

Published 25 August 2026

Amazon MGM Studios released the first official trailer on Tuesday, August 25, 2026, for "Ali G Who Iz I?", a new comedy film marking the return of Sacha Baron Cohen's iconic character Ali G. The movie, which is Cohen's feature directorial debut, is scheduled for a theatrical release on October 23, 2026.

The trailer reveals that the film is a mockumentary, shot secretly over more than a year, following the character as he attempts to make a documentary with real people, not actors. The plot synopsis states that after twenty years spent "chillin, tokin and bonin," Ali G is shocked to discover his long-term girlfriend, Julie, is eight months pregnant. Faced with an extra mouth to feed, he travels from his home in Staines, England, to America to reclaim his former glory, only to encounter adversaries who threaten his and his child's existence.

The character of Ali G, a "faux-streetwise poseur" and hip-hop journalist, first appeared on Channel 4's "The 11 O'Clock Show" in 1998. He later starred in his own series, "Da Ali G Show," and the 2002 narrative film "Ali G Indahouse." This new project marks the character's first major screen appearance in over two decades. Cohen has reprised...

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