Amazon lowers Fire TV Stick prices in September promotions

Amazon cut prices on several Fire TV Stick models in early September, offering discounts that briefly brought even the higher end 4K devices into the sub‑$40 range and putting the HD stick under $25. The promotions, available on Amazon's store pages and through limited promotional codes, coincide with renewed attention to the small streaming players ability to add smart functionality, advanced features and even cloud gaming to older televisions.

As of Sept. 10, Amazon listed the Fire TV Stick HD at about $24.99, down from a roughly $34.99 list price, and the Fire TV Stick 4K Max at $39.99, a reduction from $59.99. Some buyers reported access to a special discount code that dropped the 4K Max to $29.99. Separately, as of Sept. 12 Amazon listed the Fire TV Stick 4K at $29.99, down from about $49.99. Promotional timing and final prices varied by listing and by retailer promotions, and some shoppers may see different offers or short‑lived codes.

The devices share a common selling point: plug one into any HDMI port and the TV gains access to streaming platforms such as Prime Video, Netflix and Hulu, along with ad supported services like Freevee and Tubi. The 4K and 4K Max models add...