Amazon Launches Sassy Personality for Alexa

Amazon has introduced a new "Sassy" personality option for its voice assistant Alexa, allowing adult users to engage in conversations with added wit, sarcasm, and occasional censored profanity. The update, announced on Thursday, expands Alexa's customization features as the company seeks to make the AI more engaging and personalized.

The Sassy style joins three previously launched personalities: Brief, which provides short and direct responses; Chill, offering relaxed and conversational tones; and Sweet, delivering warm and enthusiastic replies. These options, rolled out last month, adjust only the manner of Alexa's speech without altering its core functionalities, such as answering questions or controlling smart home devices.

To enable Sassy, users must access the Alexa mobile app and complete additional security verification, such as a Face ID scan on iOS devices. The app displays a warning that the style may include explicit language and mature subject matter. Amazon has specified that Sassy is unavailable when Amazon Kids mode is active, ensuring it remains restricted to adults. Once activated, users can switch personalities via voice commands, like saying "Alexa, change...