Amazon Integrates MX Player into Prime Video in India

Amazon announced on May 7, 2026, the integration of Amazon MX Player into Prime Video in India, creating a unified streaming platform that combines free and paid content offerings. The move positions Prime Video as a one-stop destination spanning subscription video on demand, advertising video on demand, transactional video on demand, and add-on subscriptions.

The integration, set to roll out over the next few months, merges Prime Video's premium library with Amazon MX Player's expansive ad-supported catalog. Prime members will gain access to a larger selection of originals and exclusives across devices, with options for ad-free viewing or ad-supported experiences. Free users will continue to enjoy a broad range of ad-funded content, alongside seamless prompts to subscribe to Prime for additional titles.

On Android devices, the Amazon MX Player app will persist to serve free streaming and local playback users under a rebranded identity integrated with Prime Video features, including upgrade options to Prime. In contrast, the iOS, web, and living room versions of the app will redirect users directly to Prime Video.

Gaurav Gandhi, vice president of Prime Video for Asia-Pacific and...