Amazon, Flipkart Raise Seller Fees Ahead of Festive Season

Amazon and Flipkart have introduced new fee and penalty structures for sellers on their platforms in the weeks leading up to India's festive shopping season, a move that adds to the financial pressures faced by small and medium-sized enterprises already operating on thin margins. The changes, which took effect in mid-August, are aimed at improving order fulfillment and customer experience but have raised concerns among sellers about rising costs during a critical sales period. Amazon India revised its cancellation fee structure for sellers using its Easy Ship and Self Ship services, effective August 17, 2026.