Amazon Discusses Apprentice Reboot with Don Jr Potential Host

Amazon executives are in early internal discussions about rebooting the reality competition series "The Apprentice" for Prime Video, with Donald Trump Jr. emerging as a potential host, sources familiar with the talks said.

The conversations began last year around the time of President Donald Trump's second inauguration, led by Amazon MGM Studios head Mike Hopkins and other executives. An Amazon spokesperson confirmed preliminary internal talks since the company's acquisition of MGM, which holds rights to the show, but emphasized that it is not in active development. "Since our acquisition of MGM, we have had preliminary internal discussions about what's next for 'The Apprentice' as a property," the spokesperson said. No discussions have occurred with external parties, including the Trump family, and no host has been selected.

The original "The Apprentice" aired on NBC from 2004 to 2015, with Trump hosting 14 seasons. Contestants competed in business challenges for a chance to work for Trump, who famously eliminated them by pointing and declaring, "You're fired." The show drew over 20 million viewers in its first season, earned nine Emmy nominations and spawned spinoffs including...