Amazon discounts Colorsoft Kindle and other Kindles for Prime Day

Amazon is discounting its newest color e reader as part of a Prime Day sales event, with the Kindle Colorsoft offered at record low prices and other Kindle models also marked down. The Colorsoft, Amazon's first e reader with a color E Ink display, is available in multiple configurations during the sale, with the 16 gigabyte model advertised at about 200 and the higher capacity Signature Edition, which includes 32 gigabytes of storage and wireless charging capability, offered near 210. Entry level Kindles and Paperwhites are also on sale, with some models listed as low as 85 for the base Kindle and about 125 for the Paperwhite.

The Colorsoft uses a seven inch display that renders black and white text at 300 pixels per inch while color content is shown at 150 pixels per inch, producing muted, pastel tones rather than bright tablet style color. Amazon describes the screen as glare free and equipped with an autoadjusting front light that changes brightness and warmth to suit ambient conditions. The device is waterproof to an IPX8 rating, charges via USB C and can be charged wirelessly using a separately sold dock.

Reviewers and testers found that the Colorsoft’s text remains crisp...