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Amazon develops consumer AR glasses Jayhawk for 2026 or 2027 launch

Published 11 September 2025

Amazon is developing a pair of consumer augmented reality glasses, codenamed Jayhawk, that the company aims to launch in late 2026 or early 2027, according to people with knowledge of the plans. The device is said to include microphones, speakers, a camera and a full-color display in one eye, marking what would be Amazon's first push into the consumer AR glasses market. Amazon declined to comment on the report.

The Jayhawk project is separate from a second set of AR eyewear the company has been developing for its delivery workforce, insiders said. That delivery-focused model, reportedly codenamed Amelia, would provide turn-by-turn navigation along routes and could be used to confirm package drop-offs, shaving seconds from drivers' stops. The driver glasses could reach Amazon employees as early as the second quarter of 2026, with an initial production plan of roughly 100,000 units, according to people briefed on the matter.

Sources said both the consumer and driver versions rely on the same underlying display technology, but the consumer set will have a sleeker, less bulky design and a full-color display. The monocular one-eye display concept bears resemblance to products other...

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