Amazon Announces Prime Big Deal Days for October 6-7

Amazon has announced its fall Prime Big Deal Days sale, a 48-hour shopping event scheduled for October 6 and 7, 2026. The sale, which is exclusive to Amazon Prime members, is positioned as the kickoff to the holiday shopping season, with the company stating it will feature hundreds of thousands of deals across 35 product categories. According to Amazon, the event will begin at 12:01 a.m. PT on October 6 and will include discounts on products from brands such as Ninja, Dyson, Shark, Keurig, Nespresso, Philips Sonicare, Cuisinart, Breville, Reebok, Samsonite, Columbia, and Stanley. The sale will be available in 22 countries, including Canada, the United States, Japan, Mexico, and the United Kingdom. While the main event is still weeks away, Amazon has already made some early deals available on its website. These pre-sale discounts include items across tech, fashion, beauty, home, fitness, and travel categories. For example, some early tech deals feature significant markdowns on smartphones and wearables. In conjunction with the sale, Amazon is offering promotional trials for several of its subscription services.