AI.com Launches in Super Bowl Ad, Crashes from Traffic Surge

Kris Marszalek, the CEO of cryptocurrency exchange Crypto.com, launched his new artificial intelligence platform AI.com during a commercial break in Super Bowl 60 on February 8, 2026, broadcast on NBC to an audience of over 100 million viewers. The ad promoted the site's beta release, encouraging users to create personalized AI agent handles, but the platform quickly buckled under a surge of traffic, rendering it inaccessible for many in the minutes following the spot.

The platform, which Marszalek will lead as CEO alongside his role at Crypto.com, allows users to generate personal AI agents in under 60 seconds without any coding knowledge. These agents are designed to perform everyday tasks autonomously, such as managing emails, scheduling meetings, canceling subscriptions, completing shopping, planning trips, sending messages, and even trading stocks. According to the company, agents operate in a secure, isolated environment where user data is encrypted with individual keys, and actions are limited by user permissions. Improvements made by one agent can be shared across the network, potentially creating a self-improving system. Users currently face a queue for full activation...