AEW Files Trademarks for Watch AEW and Spring Breakthru

All Elite Wrestling (AEW) filed three new trademark applications with the United States Patent and Trademark Office on November 14, covering the terms "Watch AEW," "AEW Spring Breakthru," and "Spring Breakthru." The filings target entertainment services related to professional wrestling, including live performances, television production, streaming distribution, and merchandise such as shirts.

The "Watch AEW" trademark encompasses a range of media services, including the production and distribution of ongoing professional wrestling television programs, live wrestling performances, and the provision of nondownloadable videos and television programs via streaming transmission services. This application echoes the branding used by Ring of Honor, which employed "WatchROH" as the name for its Honor Club streaming service during its ownership by Sinclair Broadcasting. Currently, AEW's programming airs on HBO Max in the United States as part of a partnership with Warner Bros. Discovery, which also includes broadcasts on TBS. International audiences access AEW content through platforms like Triller TV's AEW Plus service.

AEW President Tony Khan has previously discussed the possibility...