Adobe Launches AI-First CX Enterprise Platform

Adobe announced the launch of CX Enterprise, a new AI-first platform designed to unify and automate customer experience workflows for businesses, at its annual Summit conference in Las Vegas on April 20, 2026. The platform, which replaces the company's Experience Cloud, integrates creative and marketing tools under an agent-based architecture to help enterprises manage brand visibility, customer engagement, and content supply chains more efficiently.

CX Enterprise is built on Adobe's AI Platform, featuring two core intelligence systems: Brand Intelligence, which ensures consistency across AI-powered channels, and Engagement Intelligence, which optimizes interactions across audiences, channels, and journeys. At the heart of the platform is Coworker, a persistent AI agent that operates continuously, learning from outcomes and orchestrating multiple Adobe and third-party agents to achieve business goals. Unlike single-task agents, Coworker monitors signals, recommends actions, and executes cross-channel campaigns in real time, such as building targeted marketing plans or handling personalization.

The platform supports interoperability through standards like the Model Context...