Adobe and LinkedIn launch free AI training for marketers

Adobe and LinkedIn have launched a free, global training initiative to help marketing professionals develop essential artificial intelligence skills, responding to a surging demand for AI literacy in the industry. The program, called AI Essentials for Marketers, was announced on Tuesday, June 16, and offers role-specific courses through LinkedIn Learning.

The collaboration aims to address a significant skills gap. Data from LinkedIn shows the share of marketing job postings requiring AI literacy has more than doubled, increasing 113 percent year-over-year, while only four percent of marketing professionals globally have added AI skills to their profiles. The short-form courses are designed for individuals at any career stage and focus on practical applications, with each learning path taking two to three hours to complete.

Four primary learning paths are available at launch: digital marketing, content and creative, social and communications, and data and analytics. The curriculum is designed to help marketers apply AI to real-world tasks such as audience segmentation, campaign development, creative production, message testing, and performance analysis. Completion certificates...