96.4% of US iPhone Users Plan to Stay Loyal

A new survey reveals that iPhone users in the United States are demonstrating unprecedented loyalty to Apple, with 96.4 percent planning to stick with the brand for their next smartphone upgrade. Conducted by phone trade-in site SellCell among more than 5,000 U.S. smartphone owners, the poll highlights a widening gap in brand retention between iOS and Android platforms, as overall loyalty rises across the industry.

The findings, released this year, show that only 3.6 percent of current iPhone owners intend to switch to another brand, a sharp decline from 91.9 percent loyalty in 2021 and 90.5 percent in 2019. In comparison, 86.4 percent of Android users plan to remain with Android devices, leaving 13.6 percent open to changing brands. This makes Android users nearly four times more likely to switch than iPhone owners. The survey included roughly equal numbers of iPhone and Android respondents, focusing on adults aged 18 and older.

Among the small group of iPhone users considering a switch, Samsung emerges as the top choice, with 69.7 percent favoring its devices, followed by 20.2 percent opting for Google Pixel phones. For Android users eyeing a change, preferences are more...