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Sanrio Company, Ltd. News

Recent Verilumia coverage about Sanrio Company, Ltd. (8136.T), including reporting-tone insights and market listing information.

Sanrio Ends VIVANT Merchandise Deal After China Criticism

Sanrio Ends VIVANT Merchandise Deal After China Criticism

Sanrio has apologized and ended its merchandise collaboration with the Japanese television drama VIVANT after the project drew criticism in China over the show’s depiction of Chinese agents. The company also said it...

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