Zuckerberg Develops Personal AI Agent at Meta

Mark Zuckerberg, chief executive of Meta Platforms, is developing a personal artificial intelligence agent to assist in his daily duties, according to people familiar with the project. The tool, still in training, already enables Zuckerberg to retrieve company information more rapidly, bypassing the need to consult multiple teams or staff layers. This initiative reflects Meta's accelerating push to embed AI across its operations, including at the highest levels of leadership.

The AI agent represents a broader effort at Meta to enhance productivity and streamline workflows amid competition from leaner AI-focused startups. Zuckerberg has emphasized the technology's potential during a January earnings call, stating, "We're investing in AI-native tooling so individuals at Meta can get more done. We're elevating individual contributors and flattening teams." He added that such changes would allow the company to accomplish more while making work more engaging. With about 78,000 employees, Meta aims to reduce internal friction and empower workers through AI, fostering a culture of experimentation where staff share AI projects via dedicated channels.

Internally, employees are adopting...