YouTube launches AI-powered custom video feed in US

YouTube is introducing a new feature that allows users in the United States to create a personalized video feed by typing a simple text prompt. The tool, called "Your custom feed," is now rolling out to logged-in users on mobile and desktop who have their watch and search history enabled and are using the platform in English.

The feature adds a new chip labeled "Your custom feed" to the top of the YouTube homepage. Tapping it opens a text box where users can describe the type of content they want to see, such as a specific mood, topic, or activity. The platform also provides sample prompts, including suggestions like "help me unwind after work with guided meditations under 10 minutes" or "give me something different beyond my usual feed." Once a prompt is entered, an AI system generates a dedicated stream of videos matching the request.

This generated feed can be pinned to the top of the homepage as a saved chip, allowing users to return to it easily without retyping the prompt. The custom feed will refresh with new videos over time. Users can edit their prompt at any time to adjust the content, and they can freely switch between their custom feed and the standard algorithmic...