Xiaomi launches Mijia brand in India for smart appliances

Chinese technology company Xiaomi has officially launched its global smart home and lifestyle brand, Mijia, in India, marking a significant expansion into the home appliance market. The announcement was made on Friday, August 7, 2026, coinciding with the company's 12th anniversary of operations in the country. The new sub-brand, which translates to "Mi Home," will consolidate Xiaomi's existing home products and serve as its vehicle for entering the large appliance category, positioning it against established manufacturers like Samsung, LG, and Haier.

Under the "Mijia by Xiaomi" branding, the company plans to bring its connected home products under a single identity. While Xiaomi already sells items like air purifiers and robotic vacuum cleaners in India, the Mijia launch signifies a strategic push into larger smart home appliances. The first new products under the brand are expected to be a range of smart air purifiers, scheduled for release within the current quarter. Company executives indicated that future expansions will include major appliances, though specific models and timelines were not detailed.

The move is a core component of Xiaomi's global "Human x Car x Home"...