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Xfinity Reunites Jurassic Park Stars for 2026 Super Bowl Ad

Published 3 February 2026

Xfinity has reunited original "Jurassic Park" stars Sam Neill, Laura Dern and Jeff Goldblum in a new commercial set to air during the 2026 Super Bowl, reimagining the 1993 film's infamous power failure as a scenario resolved by a simple internet connection.

The 60-second spot, titled "Jurassic Park Works" and directed by Taika Waititi, transports viewers to the moment in Steven Spielberg's classic when the park's systems fail, stranding visitors amid live dinosaurs. As Samuel L. Jackson's character, the park's chief engineer, warns that he cannot restore power, an Xfinity technician intervenes. After briefly examining the control room's wiring, the tech plugs in a modem, restoring full signal and securing the dinosaur enclosures. The ad features digitally de-aged versions of the actors, along with John Williams' original score and visual effects from Industrial Light & Magic, the studio behind the film's groundbreaking dinosaur animations.

With the crisis averted, the characters settle into a idyllic theme park experience. Dern, reprising her role as paleobotanist Dr. Ellie Sattler, quips, "Guys, that could've been bad." Goldblum, as chaos theorist Ian Malcolm, adds, "Oh, this...

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