X Tests Dislike Button for Replies to Reduce Spam

X, the social media platform formerly known as Twitter, has begun testing a dislike button for replies, a feature aimed at improving content quality and reducing spam. The rollout, which started on March 18, 2026, follows a user suggestion and quick response from X's head of product, Nikita Bier, and comes with restrictions limiting access to subscribers and verified accounts.

The initiative gained momentum when a user posted on X requesting a dislike button, prompting Bier to reply, "Give me 60 seconds." Within minutes, some users reported seeing a thumbs-down icon appear next to the like and bookmark buttons on replies. Bier later shared a screen recording demonstrating the feature on mobile devices, showing how it prompts users for feedback without displaying a public dislike count. The button serves primarily to signal the platform's algorithm about unwanted content, helping to rank replies and personalize feeds.

Upon activation, users encounter a "Reply feedback" prompt asking, "Tell us what is wrong with this reply," with options including "Not interested in this post," "Incorrect or misleading," "AI-generated," "Spam," or "Report post." Feedback remains private, focusing...