X Requires Disclosure of AI Conflict Videos for Revenue Sharing
X announced a new policy on Tuesday requiring creators to disclose AI-generated videos depicting armed conflicts, or face suspensions from its revenue-sharing program, as the platform seeks to combat misinformation amid escalating U.S. military operations in Iran.
The update, detailed by Nikita Bier, X's head of product, targets users enrolled in the Creator Revenue Sharing Program. Those who post AI-generated videos of combat situations without clear labeling will be suspended from earning revenue for 90 days on a first offense. Repeat violations will result in permanent removal from the program. Enforcement will rely on the platform's Community Notes system, where users flag potentially misleading content, as well as metadata and other indicators embedded in AI tools.
"During times of war, it is critical that people have access to authentic information on the ground," Bier wrote in a post on X. "With today's AI technologies, it is trivial to create content that can mislead people." The policy revision aims to preserve the authenticity of content on users' timelines and prevent manipulation of the revenue program, which allows eligible creators to monetize posts based on...