X Appoints Benji Taylor as Head of Design

X, the social media platform owned by Elon Musk, has appointed cryptocurrency product designer Benji Taylor as its new head of design, a move announced this week that coincides with preparations for the upcoming launch of its financial services product, X Money.

Taylor, who shared the news in a post on X, expressed enthusiasm for the role. "I'm honoured to be joining X to lead design," he wrote. "I believe this is the most important platform in the world, and I can't think of a more exciting place to help shape the future. I'm looking forward to working closely with Elon Musk, Nikita Bier, and the rest of the team." The position extends across X's operations, including collaborations with Musk's other ventures, xAI and SpaceX, according to internal communications.

Taylor brings extensive experience in decentralized finance and blockchain design. He founded Los Feliz Engineering, a studio that developed the self-custody crypto wallet Family, which was acquired by Aave Labs in 2023. Following the acquisition, he served as chief product officer at Aave, overseeing product strategy for its decentralized lending protocol until October 2025. Most recently, Taylor led design for Base,...