WWE trademarks new ring names, Showdown and retro block logo

WWE filed multiple trademark applications this week with the United States Patent and Trademark Office, securing the ring names of a new masked faction, the renamed title for an NXT cross-promotional special, and a retro version of its classic block logo. The filings, dated Sept. 30 and Oct. 1, formalize recent on-screen developments and broader branding moves as the company prepares programming and merchandise for the coming months.

Among the filings are applications for the ring names Rayo Americano and Bravo Americano, registered for a wide range of entertainment and wrestling-related services. The names complete the identity of the Los Americanos faction on Monday Night Raw, which also features a leader known as El Grande Americano. Ludwig Kaiser currently portrays El Grande Americano on television, and the two smaller partners are widely reported to be former NXT UK champions Pete Dunne and Tyler Bate. The trio made its televised in-ring debut on Raw, teaming together in a losing effort against AJ Styles and Dragon Lee. The El Grande Americano character originated as a gimmick for Chad Gable and was later assumed by Kaiser after Gable was sidelined by injury; the new...